New Market Research Report: Direct Selling in Morocco
Direct selling continued to attract a growing number of middle-income Moroccan consumers towards the end of the review period. Several small direct selling companies emerged in the country's largest cities, with direct selling agents often importing goods themselves from countries such as France, the US and Germany. Moroccan women are often attracted by the low prices at which imported products are offered by these direct sellers, with many going on to become direct selling agents themselves.
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