Men's Grooming in Greece - New Report Available
2012 continued to record a general shift of consumer attitudes towards value-for-money choices. The recession in Greece had a significant impact on men's spending behaviour. Men reduced actual use of products, using less of their post-shave products for instance or replacing their razors less frequently. Brand loyalty is gradually fading and as demand for effectiveness or quality subsides; ever more men will switch to cheaper brands and private label products.
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