New Market Study, "Alcoholic Drinks in Mexico", Has Been Published
Overall, alcoholic drinks achieved positive but weaker growth in 2012 compared to 2011. Growth was particularly strong in 2011 as consumers increased both the quantity and quality of their purchases, returning to their regular spending habits as they became more confident about the economy. Growth was weaker in 2012 because consumers had less far to go to return to their normal purchasing patterns with respect to alcohol, but still positive as consumers gradually traded up to more expensive...
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