Recent Study: Soft Drinks in the Philippines
The soft drinks industry saw improved current value growth in 2012, thanks to the country's higher economic performance, which improved consumers' disposable income and purchasing power. The value growth in 2012 was higher than the previous year's growth but lower than that registered in 2010 and during the pre-economic crisis period when GDP growth was higher. Nevertheless, the modest economic performance in 2012 benefited most soft drinks categories, especially RTD coffee, sports and energy...
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