"Electronics and Appliance Specialist Retailers in Austria" Published
Even though the category was facing stagnating value sales in 2012, this still represented a slight recovery from a 5% current value decline in 2011. As store-based retailers understood that their category was facing serious competition from online retailing, most of them started offering their products online as well with products from Media Markt, the leading brand, becoming available online in 2012.
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