Electronics and Appliance Specialist Retailers in Japan - New Market Report
The switch from analogue to digital TV took place in August 2011, after which sales of flat screen TVs suffered a sharp decline. According to Euromonitor International's Consumer Electronics research, sales of digital TVs spiked at JPY2,210 billion in 2010 before the switch and then declined sharply by 39% and 29% in 2011 and 2012, respectively. Additionally, the government-funded scheme Eco-point ended in March 2011 and the industry experienced declining sales in 2012.
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