RTD Tea in India - New Market Report
Indians strongly associate tea with black tea, which is very popular among consumers. Black tea is consumed as an instant refresher and is an integral part of everyday life. RTD tea is yet to benefit from such popularity among Indian consumers, largely due to the lack of presence of branded players. Lipton by Hindustan Unilever is the only notable brand. Other brands, such as Nestea and T!on entered RTD tea but were withdrawn due to poor consumer response and lack...
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