Now Available: Tea in Romania
Moderate total volume growth of tea was witnessed in 2012 despite the reduced purchasing power of consumers, explained by the fact that Romanians increasingly perceive tea as a fully-natural product, with important curative features. The growth of tea is a consequence of the changes in lifestyle and consumption habits during the boom period of 2006-2008. In this period, the perception of tea changed, with the strengthening position of herbal tea as a medicine, and for black, green and fruit tea...
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