New Report Available: Hot Drinks in Japan
Consumer confidence remained low amidst the prolonged economic recession in 2012. Consumers further reduced expenditure and spent an increasing amount of time at home. The home cafe trend, which was increasingly apparent over the review period, became appreciated by wider range of consumers, including middle-aged men in 2012. Consumers further migrated from on-trade consumption of hot drinks to off-trade consumption, leading to a positive growth of off-trade hot drinks sales but a negative...
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