Incontinence in Japan - New Market Report
Healthcare reform, implemented in April 2012 by the Ministry of Health, Labour and Welfare, aimed at to make the provision of healthcare more market-orientated and thus encourage people to receive nursing care at home rather than in institutions such as hospitals and nursing facilities. This reform was informed by the government's tight healthcare budget, due to the ongoing ageing population trend in Japan. It had a positive impact on the retail demand for incontinence products due to the...
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