Alcoholic Drinks in Chile - New Market Study Published
The Chilean alcoholic drinks market registered moderate volume growth in 2012. The market grew in part due to the strong economic growth seen in Chile, which meant consumers had more money to spend on alcoholic drinks. However, Chileans increasingly preferred beer to wine while the rum category appeared to have reached a level of maturity. A new zero tolerance drink-driving law, enacted in March 2012, negatively affected on-trade establishments and strongly impacted sales of spirits like vodka...
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