New Report Available: Laundry Care in Slovakia
Laundry care continued to develop strongly in 2012 as consumers searched for more sophisticated products. This was visible in the fast sales growth of fabric softeners and water softeners and the replacement of standard powder detergents by liquid tablets and concentrated liquids. Consumers recognise that such products offer better care for fabrics and ease of use. Therefore they are willing to pay a little extra for more sophisticated products, despite the economic downturn and turbulence in...
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