Market Report, "Bath and Shower in Venezuela", Published
The Venezuelan government approved a new regulation in 2012 that establishes maximum retail prices for several bath and shower categories. Prices set by the government only consider two criteria to differentiate prices: package size and liquid vs. bar formats. All bath and shower products in the liquid format are treated as the same product. That means that a liquid soap that comes in a 100ml container now has the same price as an intimate wash and a body wash that...
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