Tissue and Hygiene in Japan - New Market Study Published
Price sensitivity in relation to commoditised products and Japan's ageing population continued to impact negatively on retail tissue and hygiene value sales growth in 2012. Many manufacturers were exposed to increased pressure to offer discounts due to the uncertain economic situation, and they increasingly shifted their focus to more premium products to avoid or offset price competition. Skin care benefits for tissue products and water absorbent power for hygiene products were typical...
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