Recently Released Market Study: Air Treatment Products in the Netherlands
Dutch consumers continued to show a growing interest in managing the temperature and air quality in the home in 2012. In particular the wish to cool room temperatures during hot summer weather resulted in positive growth. Cooling appliances thus remained the largest category, accounting for 57% of total volume and value sales. Additionally, Dutch consumers also increasingly considered air treatment solutions when building or renovating a house. This meant that more consumers were considering a...
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