Market Report, "Childrenswear in Singapore", Published
The number of newborn babies increased due to the Year of the Dragon in 2012. According to Asian belief, the dragon is deemed as the best sign of the zodiac as it is perceived as providing the family with luck, strength and wisdom. Therefore, parents prefer to have babies in the Year of the Dragon which resulted in higher value growth for baby and toddler wear in 2012 compared to 2011.
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