Sets/Kits in Estonia - New Market Study Published
In contrast with the static growth recorded in the category during 2011, sets/kits recorded strong positive growth in 2012. The improvement in the category during the year is mostly a result of slightly increased disposable incomes which enabled to purchase more expensive sets and kits. It should be noted that the consumption of sets and kits is quite seasonal and majority of products are purchased during the Christmas since sets and kits are purchased primarily for gifts. The variety of...
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