Recently Released Market Study: Eye Care in Nigeria
In 2012, eye care increased by 11% in current value terms to reach NGN1.1 billion. General consumer awareness of the various types of eye care products available remains low in the country, with a low level of advertising of such products. However, increased eye problems due to smoke pollution, which is a major health issue in Nigeria, and better incomes for the growing middle-classes contributed to the positive growth seen in 2012. The ageing of the population also contributed to...
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