New Market Study Published: Other Hot Drinks in Vietnam
In 2012, other hot drinks witnessed retail value growth of 14% in current terms, which was slower than in 2011. This slower value growth of other hot drinks was due to product maturity. Growth of other hot drinks was in part due to rising consumer interest in malt-based hot drinks, which is the largest category within other hot drinks. Malt-based hot drinks products, such as Milo and Ovaltine, are considered to be good replacements for milk, as they contain high-calorie...
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