New Market Research Report: Herbal/Traditional Products in Bulgaria
Sales of herbal/traditional products increased over the review period to reach BGN35 million. The major reason for this development was the low base, as well as the increasing popularity of dietary supplements, since more Bulgarians are concerned about being overweight due to hectic yet sedentary lifestyles, combined with unbalanced diets. Furthermore, new products are constantly being launched and advertised extensively through all possible media, thereby stimulating demand.
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