Direct Selling in South Korea - New Study Released
Direct selling in South Korea increased in value by less than 5% during 2012, rising to Won6.6 trillion. In South Korea, direct selling is generally divided into two separate formats. One format involves companies hiring agents as contract employees who then visit consumers directly, and this format is pursued by players such as AmorePacific Corp. The other format involves companies selling products to third-party agents, which then sell the products on to end consumers at a mark-up, a strategy...
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