New Market Report Now Available: Personal Care Appliances in Turkey
In 2012, more than five million units of personal care appliances were sold in Turkey, yet the category is still experiencing slow unit growth, registering a volume CAGR of only 3% between 2007 and 2012. The use of personal care appliances is almost exclusively confined to urban consumers who pursue more modern lifestyles when compared to their rural counterparts. In the rural areas (and low-income urban areas) personal care appliances are hard to sell because of their high price levels...
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