New Market Report Now Available: Alcoholic Drinks in Peru
In 2012, economic growth in Peru positively impacted a large portion of the population, leading to strong growth of alcoholic drinks. The number of middle-income consumers is increasing, and economic improvement is being felt by low income and high-income consumers alike. As income increases and unemployment declines, disposable income and consumption are on the rise. As such, value sales accelerated in 2012, pointing to the growing trend of premiumisation.