Fruit/Vegetable Juice in Romania - New Market Research Report
The decrease of sales in 2012 was largely the consequence of the loss of purchasing power which followed the austerity measures taken in 2010, although partially compensated for until 2012. The decline of the purchasing power could not compensate the changes in lifestyle during the booming period 2006-2008, when consumers have started to see the value behind natural products and healthier food products in general. As a consequence, the perception of fruit/vegetable juice as natural was behind...
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