Just Released: "Away-from-Home Tissue and Hygiene in Bulgaria"
AFH products performed better than their retail equivalents in 2012, despite the difficult economic conditions. Indeed, AFH products recorded higher volume growth than many retail categories, including toilet paper, tissues and all purpose cleaning wipes. The reason is that whilst consumers may prefer to sacrifice the additional outlay and be sensible when buying products for their homes, the on-trade channel has to maintain hygiene standards and provide at least toilet paper and napkins for...
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