Soft Drinks in Japan - New Report Available
2012 was the third consecutive positive year for the soft drinks industry in Japan. Following a turbulent yet positive year in 2011 due to the effects of the March earthquake, the industry was able to launch numerous key products that resulted in positive growth in off-trade sales. Bottled water was a major driver of growth in 2011 as consumers opted for bottled water following the health concerns over radiation. This consumer perception remained as despite tap water being cleared to...
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