New Market Study Published: Jeans in Hungary
Sales of both men's and women's jeans grew for the second year in a row in 2012 since the financial crisis. In volume terms, the sales of both categories increased by 1% in 2012, while in current value terms their sales rose by 5% and 6% respectively. Jeans are becoming increasingly fashionable again in Hungary; an important piece of the wardrobe for both men and women. This trend explains the growth of the category even if the whole apparel market...
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