RTD Tea in Portugal - New Market Research Report
RTD tea saw one of the strongest performances in soft drinks in total volume terms in 2012 over the previous year, with total volume sales declining by just 2% in comparison to overall soft drinks decline of 7%. This was partly due to the affordable pricing of RTD tea, which has a strong private label presence. The only product areas with a lower RTD unit price than RTD tea are bottled water and concentrates. RTD tea is thus viewed as...
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