New Market Research Report: Ear Care in Japan
After Kobayashi Pharmaceutical Co Ltd launched Naripitan in 2006, sales of ear care demonstrated strong growth for three years, increasing at a CAGR of 292% between 2006 and 2009. This phenomenal growth was possible because Kobayashi Pharmaceutical Co Ltd widely promoted its products as the solution to the increasingly common condition of tinnitus during the initial launch of Naripitan during 2006, when sales of ear care products in Japan were almost negligible due to low consumer awareness...
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