Recently Released Market Study: Surface Care in Peru
Traditionally, Peruvians have been very basic consumers of surface care products and have used detergents as multipurpose products, not only to do the laundry but also to clean the bathroom, kitchen and wash the dishes. This was due to economic restrictions that made them purchase one product for one main duty but use the same product (and in many cases the used solution, ie after laundry was done) to clean other areas, such as the floor.
View full press release