New Market Research Report: Tissue and Hygiene in Brazil
Despite a slowdown in GDP growth in 2011-12, the Brazilian economy continued to see strong growth in income. This, together with low penetration rates of key products, has led to continued solid growth in tissues and hygiene through 2012. The year was marked by continuing consumer confidence, new product launches and strong investment activities on the part of manufacturers in distribution and production, and increasing uptake of non-essential items. The best performers were low-penetration...
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