New Market Report: Beauty and Personal Care in Morocco
The Moroccan beauty and personal care environment witnessed a moderate performance in 2012 when compared with the growth rate observed the previous year. The less favourable economic conditions as a result of political unrest in the Middle East, the European debt crisis and sluggish economic recovery in the US added to the wrecked harvest because of draught; all factors that led to shrinking budgets of numerous Moroccan households. As a result, consumers became very price-sensitive and sought...
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