Market Report, "Bleach in Brazil", Published
Brazilian women use bleach to perform several cleaning functions. Over the years bleach has worked as a multipurpose cleaner for cleaning chores in bathrooms, kitchens, ceramic floors and tiles; in laundry care. Brazilian women are accustomed to using bleach in homemade cleaning formulations comprising bleach and some detergent which is able to add a nice fragrance to the mix. As such, sales have been sustained by wide market penetration and relatively low unit prices.
View full press release