Recently Released Market Study: RTD Coffee in Brazil
3 Coracoes, second ranked brand in the hot coffee category in Brazil and which is a 50:50 joint venture between Sao Miguel Holding (Brazilian company) and Strauss Coffee (Israeli company), entered into RTD coffee in the first semester of 2013. The new product is available in three versions: RTD cappuccino classic, light, and chocolate with coffee in 187-ml carton packaging.
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