Now Available: Tea in the US
Despite a 4% decline in off-trade volume terms, changes in unit prices and consumers' affinity for premium teas led to 4% growth in off-trade current value terms. The increase in dollar spend demonstrated the continued ability of manufacturers to increase prices on healthy items. Health-oriented consumers are often drawn to tea, since it is naturally laden with antioxidants, catechins and epigallocatechin gallate (EGCG), all of which are positively linked with health and disease prevention.
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