Recent Study: Microwaves in Norway
The ongoing health trend in Norway did not have a significant influence on microwaves. Packaged food players introduced packaging and concepts to make their products more convenient and attractive to time-pressed Norwegians. Moreover, the use of a microwave offers a less time consuming food preparation option. However, producers are responding to the demand for higher-quality packaged food, and they have started offering healthier options by adding fruit and vegetables.
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