Recent Study: Coffee in Germany
Coffee saw a mixed performance in 2012. While standard fresh ground coffee continued to decline in volume terms, posting a 2% drop on 2011, coffee beans and coffee pods gained in popularity. A strong performance was also seen in the on-trade as coffee-to-go became increasingly prevalent. Those moving away from standard fresh ground coffee towards other types of coffee can be split into two groups. One group of consumers sought greater convenience and thus opted to use coffee pod machines...
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