New Report Available: Wipes in Russia
In 2012, all of the categories within wipes in Russia were able to grow in current value terms, so the category overall saw an increase of 11%. Such a successful performance was due to increasing consumer confidence, as the economic situation kept improving in 2012. Per capita consumption, however, remained relatively low, providing great potential for growth in the upcoming years. Another factor that positively affected the category was constantly increasing competition over the review period,...
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