Market Report, "Sanitary Protection in Azerbaijan", Published
In 2012 consumers looked for cheaper, value-for-money product options in order to save money. Strongly-established operators are constantly improving their umbrella brands, by introducing more convenient, scented, and more absorbent products. In terms of retail volume sales, women in the country tend to purchase ultra-thin variants of sanitary protection, tampons, standard towels and pantyliners. Sanitary protection is a relatively mature category in Azerbaijan, and as such volume sales during...
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