New Market Study, "Small Kitchen Appliances (Non-Cooking) in Romania", Has Been Published
With around 200,000 units sold annually and a household penetration rate of around 30%, there remains room for further growth. In 2012, despite positive growth rates, the general perception is that the available products are no longer meeting the needs and preferences of households. Thus, consumers are satisfying their needs through alternative products and methods, which undermine the demand for small kitchen appliances (non-cooking).
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