"Laundry Care in Turkey" Published
In laundry care consumers continued to shift from standard to concentrated products. The majority of laundry detergents are concentrated, while in fabric softeners the shift accelerated in 2012. Manufacturers are promoting concentrated products by communicating benefits such as energy and money savings and environmentally-friendly aspects. However, especially in fabric softeners, consumers still tend to use large amounts, even if a smaller amount is sufficient to obtain the same results.
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