New Market Report Now Available: Coffee in Serbia
In 2012 retail value sales of coffee increased by 12%, in comparison to the 5% growth seen in retail volume. Despite a 7% increase in unit prices, coffee consumption increased in 2012 and consumers remained brand loyal, especially to premium brands. Although fresh ground coffee witnessed two years of negative growth in total volume terms between 2008 and 2010, it remains by far the leading category in Serbia. Instant coffee enjoyed good growth each year of the review period and...
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