Just Released: "Homeshopping in Germany"
A growing number of consumers are shifting from homeshopping to internet retailing. In particular, young and middle-aged consumers often prefer internet retailing over homeshopping in categories such as apparel and media products. This explains the relatively strong decline which the category saw at the top level in 2012. Homeshopping on the basis of catalogues remains popular amongst some consumers, especially those amongst the older generation, who grew up with catalogues. Some consumers,...
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