New Market Research Report: Laundry Care in India
The growing shift of rural consumers from unpackaged and loose detergents to branded detergents contributed to the growth of laundry care in 2012. The uptake of branded detergents in rural areas including villages was driven by marketing campaigns organised by companies such as Rohit Surfactants Pvt Ltd and Fena Ltd which enjoy strong distribution and reach in rural areas. Additionally, the growing penetration of washing machines coupled with the increasing acceptance of automatic detergents...
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