Cider/Perry in Lithuania - New Study Released
Cider/perry as a category continues to struggle in Lithuania. The main reason for its disappointing performance remained the economic crisis, which drastically reduced the spending power of the target audience for cider/perry. In fact, large numbers of its youth target audience, who's spending cider/perry producers relied on, still found themselves out of jobs or with low incomes at the end of the review period. The rebound of the economy lead to receding levels of unemployment, which gave a...
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