Recently Released Market Study: Bleach in Saudi Arabia
Bleach is traditionally popular in Saudi Arabia, attracting many consumers due to its low price, multifunctional applications and strong cleaning and whitening power. Many households use bleach on a daily basis, with bleach thus typically being purchased in large packs of around two litres. Despite almost universal household penetration, however, bleach continued to see a strong performance at the end of the review period. Overcrowded cities with high levels of pollution resulted in an...
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