New Market Research Report: Hot Drinks in Hong Kong, China
Hot drinks witnessed positive retail and foodservice volume growth in 2012, with retail sales leading the way. Coffee witnessed the strongest retail volume growth of the three main categories, owing to growing consumer interest in coffee amidst intensive marketing campaigns by players. A trade-up to premium quality products was also evident in coffee and tea, with consumers seeking higher-quality products in view of their increased sophistication as well as a greater appreciation of coffee and...
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