Depilatories in Venezuela: New Research Report Available at Fast Market Research
The Venezuelan government approved a new price control on disposable razors in 2012. Since women's razors and blades represented two thirds of depilatories value, this decision had important effects. Prices were set according to number of blades (from two to four blades) and package size (from one to four units). Differences amongst brands, positioning and value-added features were not considered in the regulation. That meant a 5% reduction of average unit price in current terms and therefore a...
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