New Market Research Report: Sports and Energy Drinks in Turkey
At the end of the review period, sports and energy drinks continued to register double-digit value growth. The growth mainly stemmed from rising urbanisation and the large population of young people in Turkey. Urbanisation is a significant factor for growth since these products are mainly available and consumed in bigger cities. Furthermore, energy drinks are consumed to regain energy by young students during exam weeks, or during active social lives. They are also widely consumed with alcohol...
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