Apparel in Portugal - New Market Report
The impact of economic constraints on apparel sales has been considerable due to the fall in consumer purchasing power. With austerity measures increasing, consumers have been obliged to change their purchasing habits and adapt to ever lower disposable incomes. Consumers are more cautious in terms of demand, making fewer impulse purchases and with a growing tendency to compare prices before purchasing. As a result, sales declined further across all apparel categories over 2012 in a continuation...
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